Christopher has over 20 years of experience launching and building brands, from start-ups to multi-billion dollar global conglomerates. He believes that perception is everything. And that everything can be shaped through engaging imagery and thoughtful storytelling. He believes in bridging the gap between business and brand. Where successful businesses still focus on the bottom line. And successful brands always seek and seize every opportunity to connect with customers. He believes in crafting corporate communications with imagination and purpose to deliver valuable experiences that entertain and inspire. Some of his experiences include:
Co-founder and Creative Director of EM-BLEM which helps clients define the most powerful ways to reach their audience and then flawlessly execute the ideas that set them apart. EM-BLEM was created to find the right solutions for clients even if those solutions were not traditional advertising, and include identity, brand development, integrated creative campaigns, web development (websites, app development, email marketing), environmental branding, and destination marketing. Some of the clients include Airbnb, HXP Rewards Program, BrandMatter, ViaZoi, NthDegree Records, Little Italy San Diego, The Riviera Las Vegas, and TripleLight.
Creative Director at ThermoFisher Scientific, where Chris was responsible for aligning a $17B corporate brand with a portfolio of five premier intellectual property, technology and service lines of business, including brand standards for global marketing and advertising across traditional and interactive media, creation of internal brand training and communication initiatives for 56,000 employees across 50 countries; as well as creative director at TheAgency, an internal marketing and advertising group at ThermoFisher Scientific where he conceived, developed and executed global marketing communications, managing a large portfolio of life science products and services.
Creative Director at Life Technologies, where he was responsible for conceptualizing and redevelopment of the Life Technologies' $13B corporate brand, including brand architecture integrating portfolio of multi-billion subsidiary brands into corporate brand, development of visual identity, design and execution of fully integrated campaigns from creative brief to social media across B2B and B2C marketing campaigns.
Creative Director of Cytiva, and Creative Director of The Clardy Group, where Chris is responsible for oversight of client corporate and portfolio brands including positioning, voice, messaging, design, and advertising, as well as management of creative teams composed of product managers, copywriters, designers, production, and external vendors. Creative Director of Super Warehouse, a web-based retail portal where he was responsible for brand and visual system management, creative strategy and execution across media, and oversight of all marketing materials.
Creative Director of College Loan Corporation, the 8th largest originator of federally guaranteed student loans with a portfolio of $14B, 800,000 customers, 700 employees and 4 wholly-owned subsidiary brands, where he managed a team of designers, writers and production managers delivering more than 100 unique market-facing elements each month, managed brand and visual systems across websites, printed materials, on-line and off-line advertising and promotional materials, and oversaw the conception and design of campaigns and ads for parent and subsidiaries.